Our independent business model ensures we have the autonomy and discretion to put you at the center of all investment strategies and business decisions. Just as we stand behind you to help you pursue your financial dreams, we have teams supporting our business. Our Team also strengthens our relationship with you by providing the resources we need to offer superior service. We’d like you to know more about these organizations and why we’ve chosen to work with them.
We’re affiliated with First Allied, one of the premier broker-dealers in the industry. They’re responsible for executing trades on your behalf. Like all broker-dealers, they must undergo regular auditing, and are required to meet specific net capital requirements to ensure they can meet obligations to investors like you.
Their support for our relationship goes well beyond executing trades. We have the independence and freedom to recommend the financial solutions that best suit your needs—no sales quotas to fulfill or proprietary products to push—ensuring your objectives are what drive all decisions, while First Allied’s network of people and resources help us pursue your unique goals and vision for the future.
First Allied is part of Cetera Financial Group, an industry-leading network of independently managed broker-dealers. Cetera’s broker-dealers deliver award-winning advisory products and solutions, and sophisticated trading and technology platforms to me and other financial professionals across all 50 states. You can be confident that their tools, technology, and support help make us more effective in serving you.
While a broker-dealer helps supervise and facilitate the trading that converts your money into invested assets, those assets are held by a custodian. First Allied works with Pershing LLC to custody investor assets in brokerage accounts and advisory accounts. Pershing is a subsidiary of the Bank of New York Mellon Corporation, which is the nation’s oldest continuously operating bank and one of the world’s leading providers of securities services.
Pershing serves as the IRA custodian on individual retirement accounts (IRAs), responsible for tax reporting and administering IRAs. Pershing must meet certain net worth and other requirements to be approved as custodians, and are subject to regular audits, both internally and by independent firms, to maintain those approvals.
While the organizations behind us play important roles in serving your needs, the most important relationship we have is undoubtedly with you. We work with these firms to make it easier for us to work for you. If you’d like more information about them, please don’t hesitate to ask. We want you to feel confident that you understand, to your satisfaction, how we work with and through these organizations, why we’ve chosen to work with First Allied, and the absolute priority both First Allied and Financial Directions place on our relationship with you.